PHSD: DIFFERENT IS GOOD
Collection presentation materialDifferent is Good from the PHSD brand, which had the premiere of its short film of the same name at Void Largo da Batata in a joint event withVogue APT and theHouse of Blyndex.
"People that use PHSD are always recreating themselves, looking to wear something totally different everyday. For them, it doesn't exist just one truth, as much in their way of dressing as in their lifestyle, values and even religion. They are proud to be different than others. And a new change is always welcome. So, the launch of the new clothing collection "Different is Good" is inspired by what is always with these people: the Creation."
Joint creative direction and styling by me. Visual composition by Paula Essig. Full credits at the end.
